Monday, 3 June 2013

Why Most Insurance Agents Fail at Selling Insurance


Each year people go and take an exam to get their insurance license. And each year the majority of them get out of the insurance business.
Why? Is it that the business is no good? Is it they can't make any money? Why is there such a high turnover rate for people who get into this business?
This article won't answer every question but if you are considering a career in Insurance sales I hope these insights can help you to not be counted amongst the casualties.
1) Insurance for most people is still an optional investment - when a person's budget gets tight insurance is one of those items that tends to be the first to go. People have to become educated about getting and keeping the valuable protection insurance provides.
2) Agents have to come into this business viewing it as a business and not a job - Insurance sales is for the most part a commission job. That means that if you don't produce commissions, you don't get paid. In order to do that consistently an agent must go on regular appointments, make regular presentations and close on those opportunities. If you think you get paid for just showing up to work you will be in for a rude awakening. You must get a handle on your expenses, your time and train yourself in the art of selling.
3) Some insurance companies focus solely on training and not personal production- training is important. But if all you ever do is get trained, you may make no money. Going to school and getting an education does not get you paid. Taking your education and getting into the work force using it is what gets you paid. After all the training agents need to be out in the field applying what they have learned.
4) Recruiting agents is almost like a "cattle call" -many insurance companies focus almost exclusively on recruiting. The focus is on getting as many people as you can recruited, licensed, trained and in the field because you know that most of them (80-90%) will not stick around. So instead of making agents productive, they are just brought in and forgotten.
5) To truly succeed in Insurance sales, the focus must be on sales - Sales is getting in front of prospects. Successful agents get in front of prospects, asks for referrals and build a business. Agents tend to need help to do this in the beginning.
6) Connect with a company that understands you need to get paid on a regular basis to stay with them -Money is king. If you cannot get paid, chances are you will leave soon. Companies that understand this have some type of program in place to get you off to a fast start.
I hope these tips help you to see that this can be a great career if approached and handled wisely.
Go to http://www.jd-usabg.com and see one way an insurance business can be set up. Contact me for more details if you desire

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