At times, remaining professional isn't always easy as an insurance sales agent. There are times when emotions may get in the way of making a sound judgment and you can also get discouraged when you aren't having as much success as you'd like to have. But it's absolutely essential to remain professional at all times if you want to be a successful agent. Here are three things to keep in mind so your clients will always see you as a professional agent.
Be Clean
There's no argument that the first impression you make on people is going to be the one that they remember the most. And if you are meeting a potential client for the first time, you should make sure that you always look your best. Being unshaven or having wrinkled clothes isn't going to instill confidence in your clients and it could cost you a sale. That's not to say that you always have to be in a suit and tie because that can cause a bad first impression with some clients as well. Know what works for you and the clientele that you are looking for and go with that. Be sure you have good hygiene (fresh breath, clean clothes, combed hair, etc.) and you are confident when you speak so you don't lose a sale before you even begin to make it.
Be Knowledgeable
Another aspect of being professional is knowing about the products and services that you are offering. Few things will make you sound as unprofessional as answering "I don't know" several times when a potential client asks you questions during your sales presentation. The best way to conquer this is to know everything about the products that you offer. If there is a question that you don't know the answer to, tell your client that you will find the answer to that instead of simply saying, "I don't know."
In addition to that, you should be knowledgeable about other areas of your field. Instead of just knowing about the products and services that you specialize in, it may help to know about your industry and other subjects that pertain to what you're selling. Expand your knowledge by reading industry publications, books and talking with others in your field. You might be surprised by how much you actually don't know about.
Being Sensitive
While you should never let your emotions interfere with a sale, being professional also means being sensitive to the needs of your clients. People can sense when you are not responding to their needs so you should learn about body language and other signals that your clients may be giving you so you can alter your presentation to address their concerns. By studying their body language, you can determine if they are receptive to your message or if they are just waiting until you're done so they can tell you "no."
These are just three ways that you can increase your professionalism as an insurance sales agent. When your clients see you as a professional, you are more likely to make a sale because they will have confidence in everything that you are telling them.
If you are interested in a agent support system / MGA that provides all the tools, support, and resources you will need to either become successful in insurance sales and/or build your own agency visit the links or call 1-800-359-0980 (ask for Dan) to help you decide whats best for you!
Thank you and make it a great career,
Daniel B. Hagy
President - National Marketing Group, Inc.
President - National Marketing Group, Inc.
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