It's becoming increasingly difficult to cut through the clutter and capture the attention of prospects these days, considering the cacophony of messages that are constantly being delivered via traditional media channels and new ones that seem to pop up every day. From television and radio to outdoor advertising, direct mail, Facebook, Twitter, Pinterest, Instagram, and ads that proliferate on every website, effectively making a name for oneself just got that much harder. When it comes to marketing for insurance agents, fortunately there are ways to create effective campaigns that leverage simple and inexpensive methods of promotion.
Start the day off right-with a little caffeine
Back in the day, one could buy a cup of joe (and some goodwill) for a nickel. It'll cost a bit more today, but it's still possible to offer free coffee to folks to start their day off with an unexpected treat. Set up a free coffee station outside a local hardware or grocery store, or arrange for the local diner or fast-food place to give out free coffee during the breakfast rush, courtesy of the agency (with signage that announces the beverage is compliments of the firm). It's a sure bet that the agency will be on their minds as people sip their free drink, and the business cards or flyers that are positioned on the counter will likely net some calls from prospects requesting quotes or more information. Considering that the foot traffic in these locations at that time of the morning will likely include a lot of contractors on their way to their work sites, the need for a variety of products (such as general liability, workers compensation, disability, commercial auto, and so on) is quite likely.
Another no-cost advertising solution
Simply creating a signature block that automatically appears at the bottom of each email is in and of itself a promotion tool. It's an opportunity to provide a complete host of contact information (phone and fax numbers, address, and so on), as well as links to all the social media platforms on which the agency has a presence. A tagline or mission statement that encapsulates the firm's philosophy can also appear in the email signature, or perhaps a pertinent photo-for example, thumbnails of the contact's classic vehicle if he or she writes collector car coverage.
Marketing for an insurance agent doesn't have to break the bank. With a little ingenuity and perseverance, it is possible to make a mark in the marketplace, regardless of the size of the operation.
Jeff Neilson is the CEO and Founder of Agency Tsunami which is a digital Insurance Marketing solution for Search Engine Optimization and Social Media Marketing.
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