Saturday, 8 June 2013

Small Firms Love the Low (or No) Cost of Digital Marketing


For years now, insurance agencies that are committed to remaining viable and in step with new methods have been taking to the information superhighway to attract prospects and engage existing clients. Employing the Internet has enabled small firms to produce campaigns with major impact yet on a minor budget, offering cost savings that traditional advertising outlets simply cannot compete with. Because a lot of Internet advertising doesn't have any costs associated other than the time it takes to post the content, enabling firms with limited budgets to nonetheless produce an effective digital market insurance campaign.
Companies typically rely on a combination of tactics to spread their message to the masses, including social media, search engine optimization, online directories that are placed free of charge, and banner swapping. Search engine optimization is a method of enhancing the company's web presence in ways that will make it achieve a higher ranking on the most commonly used search engines when consumers search for results based on related keywords they enter. There are ever-evolving methods to capture better SEO rankings, so it may be wise to refer to a specialist for this task.
Free online business directories offer a listing of companies that are located within a given area and/or within a type of industry. These directories generally list companies free of charge because the more content they have, the more they can charge for advertising that appears alongside the directory content.
Social media has quickly become a standard, key item in every company's advertising toolbox. From tweets about breaking news to in-depth stories, messages, photos, and profiles on the company's Facebook page, social media can be used to encourage consumers to follow the company for information on promotional events or other public relations programs. The two-way nature of social media allows for firms to hear directly from their audience and know what they're thinking and how well a program has been received.
Banner swapping is an electronic update of the traditional cross-marketing tactic. Company A approaches another firm in the area--Company B-and offers to place that firm's banner on its website if Company B will do the same with Company A's banner. This strategy works best when the company teams with another firm that has wide appeal to the demographic and target audience that is being sought after.
Bottom line: small companies, take heart! Establishing a digital marketing insurance campaign can be accomplished, even when the company is operating on a shoestring advertising budget.
Jeff Neilson is the CEO and Founder of Agency Tsunami which is a digital Insurance Marketing solution for Search Engine Optimization and Social Media Marketing.


Article Source: http://EzineArticles.com/7497918

Environmentally Friendly Deicing Products


During the winter months commercial property owners are all too familiar with how ice on sidewalks, driveways and parking lots can be hazardous. This is especially important for owners of commercial properties because icy walkways and parking lots can result in lawsuits from customers and employees alike, so preventing ice and snow from building up is both a legal as well and as an economic imperative.
Being Environmentally Conscious
Preventing and removing the buildup of snow and ice in environmentally responsible ways is important because chemical products used to melt snow and ice inevitably return to the soil and groundwater. Some companies exploit the green angle by selling environmentally friendly deicing products which may or may not be friendly to the environment. We wish to set the record straight as to what deicing products are really environmentally friendly, which ones aren't and which ones should be avoided because they don't work.
How Chemical Deicers Work
Chemical deicers work by forming a liquid brine which melts snow and ice and makes it much easier to remove by shoveling or plowing. This brine breaks the bond between ice and cold surfaces by seeping downward into the pavement and spreading outward. If used prior to icing conditions, these deicers will also prevent ice from forming on surfaces.
Environmentally Damaging Deicers
Most deicing agents are essentially treated salt in different forms. So, what's so harmful about salt you may ask? Well, once this treated salt enters groundwater or ponds, streams, lakes and aquifers, its chemical composition changes and can poison fish and kill sensitive vegetation. It can also be extremely dangerous to pets as it sticks to their paws when they walk on it and they lick it off.
Nevertheless, salt-based deicing agents are the most common used by landlords in both commercial and residential buildings and include;
Calcium Chloride (a.k.a. CaCl2): Probably the most widespread deicing agent used in colder climates, it works in temperatures as low as -25°F. Calcium chloride dissolves faster and starts the melting process quicker than other salt-based deicers because it has a greater capacity to both attract and retain moisture and actually gives off heat as it melts. Is also the most versatile as it is available in liquid, flake or pellet form.
Sodium Chloride (a.k.a. NaCl, a.k.a. rock salt): This deicing agent has been used since the 1940's. Unlike calcium chloride, sodium chloride draws heat from the environment rather than giving it off and thus loses most of its anti-ice effectiveness when temperatures are below 25°F. This is why it is used most often on bridges because heat generated by the friction of moving vehicles actually assists in rock salt's deicing properties.
Potassium Chloride (a.k.a. KCl): Use of this as a deicing agent is quite limited because although it is a naturally-occurring material (and thus theoretically less harmful to the environment), there is a much greater likelihood of it damaging foliage and inhibiting root growth in plants with which it comes in contact. Not effective for temperatures 25°F or below, this substance is used most often as a fertilizer (muriate of potash) and as a salt substitute in food due to its high salt index.
Environmentally Friendly Deicers
It is important to note that the only 100% effective deicing agent that doesn't harm the environment is a shovel. Period. With that said, some deicers are available that are far less damaging than rock salt. They include --
Calcium Magnesium Acetate (a.k.a. CMA): This relatively new melting agent is an organic compound and combines acetic acid with dolomitic limestone. It is most effective in environments that are extremely sensitive as it causes very little damage to both concrete and vegetation. However, it doesn't work well in extremely cold climates as its effectiveness is limited to 22°F.
Urea (a.k.a. Carbamide): Found naturally in the urine of mammals, it can also be synthesized by combining ammonia and carbon dioxide. Although Carbamide is used primarily as a fertilizer, it can be used as a deicing agent as it is both non-corrosive and has a lower burn potential than potassium chloride.
Sand: It's tempting to think of sand as an environmentally friendly deicing product, but it is not. Sand does not melt ice so it cannot be accurately called a deicing agent. It is, however, used in conjunction with deicers to provide traction on ice or snow. No matter what it's used for, sand's negative effects on the environment including clouding up lakes and rivers by preventing sunlight from reaching aquatic plants and destroying the lifecycle in these waterways.
Alfalfa and Beet Juice: Some environmentalists tout this as environmentally friendly, but there is no solid evidence that these organic alternatives to traditional deicers work effectively. The State of Illinois has used them on public property in the past, but that is hardly enough proof to support using them to remove snow and ice on commercial properties.
Cat Litter: Like sand, kitty litter isn't actually used as a deicer but rather as a substance to help improve traction in icy areas or walkways. However, be sure to use cat litter that is biodegradable or it could still be around when the ice and snow melts.
One Final Word About Deicing
Commercial property owners you can face severe litigation settlements if they fail to properly clear the sidewalks, driveways and parking areas on their property so the temptation always exists to forgo environmentally friendly deicing products in favor of ones that are not only effective but inexpensive as well. Therefore, it's always a good idea to review with an attorney and/or insurance agent any special laws or regulations in your town concerning snow removal and/or deicing procedures on commercial properties. After all, to be forewarned is to be forearmed.
Murray Glick writes, edits and maintains a blog for Enviro Equipment, Inc., an environmental remediation supply company out of Pineville, North Carolina.


Article Source: http://EzineArticles.com/7490171

Concept of Commercial Marine Insurance


In the vast field of insurance, commercial marine policy has become very important insurance. If you own a sailing school, a chandlery, a boat yard or any type of marine business, then all you need is marine insurance policy. There are many insurance companies available to provide you comprehensive marine & commercial cover. It covers marine risks, like legal responsibility, marine comparable enterprises and marine hulls and so on. The whole process of buying this insurance is very simple and quick. It is like a all-time insurance coverage present for your non-public / business marine property.
When a person wants to import any good from another country located on the opposite side of ocean for business purpose. During this transportation, businessman may face dacoits or luggage may get damaged due to sinking of ship into the sea water. Hence, he may experience economic loss. But, if he covers his property with commercial marine insurance, then he does not have to experience any kind of financial burden as it offers compensation to the policyholder against the damage of property.
This insurance is not only beneficial for businessmen but also for ship owner. Costlier ships may be damaged because of various types of risks on the marine venture. This policy serves compensation of loss to the ship owner. Therefore, it is necessary for them.
Commercial marine insurance is also available for freight, freight refers to the revenue which a cargo ship gains or the amount which is earned by the ship owner for goods' transportation from one destination to another. In case businessman refuse to pay freight of his goods to the owner of the ship, then ship owner may face financial loss.
Marine insurance keeps your goods far away from risks and all responsibilities of cargo owner is shifted to the shoulder of insurance firm which offers compensation to the cargo owner in case loss occurs. International trade has also been raised because of the marine insurance and government can gain financial profit. Government hikes revenue by adding extra income tax, hence it becomes more important for the government also. Insured may get a benefit like a single underwriter covering all cover classes.
This plan covers business interruption, material damage, goods in transit, liability of employer, products liability, public liability, defective title, marine full damage etc. It may include individual watercraft insurance as well as marine organization insurance policies. It is specially designed for an individual or business marine residence use. It makes you completely covered for all types of claims, so without wasting time, just search about this insurance on the internet. As marine insurance is an absolute necessity, so this should be done with a trusted insurance agent or broker. And, try to be precisely aware with entails of this policy. Read all the insurance related documents carefully before finalizing the deal. If you have any query or doubt, then do not hesitate to ask. On the internet, you will get many insurance companies, brokers, agents who offers commercial marine insurance. Be well aware with all the terms & conditions!
Sarika Kodag helps readers to select health insurance policy in India as she has vast experience in this sector. She always looks out for subjects related to insurance and writes informative yet interesting articles on investing, saving and financial planning. Her forte is to comparatively analyze and suggest different insurance policies to her readers. She provides knowledge about various investing options and make reader aware of current news about insurance field. So, they can use it to improve their future.


Article Source: http://EzineArticles.com/7502033

How Rates for Insurance Are Determined


An automated insurance rating system allows for multiple quotes to be obtained in a matter of minutes, saving time and money. "Rate making" (aka insurance pricing) is the way in which insurers determine what rates or premiums to charge for their insurance.
A rate is defined as "the price per unit of insurance for each exposure unit, which is a unit of liability or property with similar characteristics." For example, in property and casualty insurance, the exposure unit is typically equal to $100 of property value, and liability is measured in $1,000 units.
Insurance companies, wholesalers, and Program Administrators need to base how much they charge consumers on an amount that must cover their losses and expenses, and still earn some profit, otherwise the insurer would not be successful. However, all states have laws that regulate what insurance companies can charge, and thus, both business and regulatory objectives must be met.
Protecting the customer
The main regulatory objective of the state is to protect the customer, while also realizing that the insurer must maintain solvency in order to pay claims. Thus, the three main regulatory requirements regarding rates is that:
  • They be fair compared to the risk involved
  • Premiums must be adequate to maintain insurer solvency, and
  • The same rates should be charged for all members of an underwriting class with a similar risk profile
Although competition basically ensures that businesses meet these objectives anyway, the states want to regulate the industry in a way so that fewer insurers will go bankrupt, since many customers depend on insurance companies to avoid their own personal financial calamity.
The main problem that many insurers face in setting fair and adequate premiums is that actual losses and expenses are not known when the premium is collected. Only after the premium period has elapsed will the insurer know what its true costs are. Larger insurance companies maintain their own databases to estimate frequency and the dollar amount of losses for each underwriting class, but smaller companies rely on rating bureaus for loss information.
A rating bureau is a company that collects loss information to sell to insurance companies. A major rating bureau in the United States is the Insurance Services Office (ISO). Nonetheless, ISO, for instance, does not suggest what rates to charge, but only sells the loss data, letting the companies determine what rates to charge, which is why they often rely on some type of automated insurance rating system to help quickly calculate the best rates being offered and then deliver this information to the consumer.
Tom Banks is a co-founder of Netrate which delivers customized rating solutions and more to MGAs, Program Administrators and Insurance Carriers.


Article Source: http://EzineArticles.com/7502762

Business Property Insurance Crucial After A Disaster


Many small business owners are still attempting to recover from the recent storm activity on the East Coast and could use some sound advice to deal with their insurance coverage. The first step for business owners who suffered an interruption in service and damaged products and property is to get in touch with their insurance agent. They are more than willing to assist in sorting out the particulars of the policy and help property owners get back on their feet.
Property Insurance and What it Covers
Property insurance typically provides coverage for damage or theft of the physical property and equipment of the small business. Anyone owning the physical structure (the building), their property insurance program should cover both the structure and its other assets.
Anyone leasing the space they occupy is likely responsible for insuring their personal property and other contents. As a leaseholder, there should be in place a contingency plan in case the landlord or their insurer is not able to promptly repair the building where the business is located.
Business Interruption for When a Disaster Occurs
Business Interruption insurance covers lost earnings due to circumstances stated in the policy, such as weather or a fire that shuts down a business for an extended period of time.
Certain events will trigger this insurance that generally covers expenses associated with running a business, such as payroll and utility bills, based on the company's financial records.
Benefits paid under this type of coverage may not be payable for a certain number of days after the business interruption has occurred, based on the severity of the incident and the number of people and businesses affected. The insurance may also help pay for the extra expenses to keep the business operating until a full recovery is made.
General Planning for Potential Future Severe Weather or Natural disasters
Be sure to consider these issues ahead of a disaster: 
  • Is there an emergency response plan for employees and customers?
  • Are there copies of important papers and information stored off site?
  • Does the stored information offsite include: receipts, photos, insurance policies, contact details, employee roster, etc.?
These documents will be of great assistance when disaster strikes, and later, when the time comes to file a claim.
Be sure to review current insurance policies - are policies up-to-date with insurance coverage needs, and are the limits for coverage at a level that protects investments? Speak with a professional insurance agent about the appropriate coverage and be sure to review policies every year.
Roger R. Minnick is an Insurance Agent for AJ Benet which serves the Insurance needs of residents and businesses in the Metropolitan New York Area.


Article Source: http://EzineArticles.com/7504590

Business Property Insurance Crucial After A Disaster


Many small business owners are still attempting to recover from the recent storm activity on the East Coast and could use some sound advice to deal with their insurance coverage. The first step for business owners who suffered an interruption in service and damaged products and property is to get in touch with their insurance agent. They are more than willing to assist in sorting out the particulars of the policy and help property owners get back on their feet.
Property Insurance and What it Covers
Property insurance typically provides coverage for damage or theft of the physical property and equipment of the small business. Anyone owning the physical structure (the building), their property insurance program should cover both the structure and its other assets.
Anyone leasing the space they occupy is likely responsible for insuring their personal property and other contents. As a leaseholder, there should be in place a contingency plan in case the landlord or their insurer is not able to promptly repair the building where the business is located.
Business Interruption for When a Disaster Occurs
Business Interruption insurance covers lost earnings due to circumstances stated in the policy, such as weather or a fire that shuts down a business for an extended period of time.
Certain events will trigger this insurance that generally covers expenses associated with running a business, such as payroll and utility bills, based on the company's financial records.
Benefits paid under this type of coverage may not be payable for a certain number of days after the business interruption has occurred, based on the severity of the incident and the number of people and businesses affected. The insurance may also help pay for the extra expenses to keep the business operating until a full recovery is made.
General Planning for Potential Future Severe Weather or Natural disasters
Be sure to consider these issues ahead of a disaster: 
  • Is there an emergency response plan for employees and customers?
  • Are there copies of important papers and information stored off site?
  • Does the stored information offsite include: receipts, photos, insurance policies, contact details, employee roster, etc.?
These documents will be of great assistance when disaster strikes, and later, when the time comes to file a claim.
Be sure to review current insurance policies - are policies up-to-date with insurance coverage needs, and are the limits for coverage at a level that protects investments? Speak with a professional insurance agent about the appropriate coverage and be sure to review policies every year.
Roger R. Minnick is an Insurance Agent for AJ Benet which serves the Insurance needs of residents and businesses in the Metropolitan New York Area.


Article Source: http://EzineArticles.com/7504590

Directors and Officers Insurance Crucial to Risk Management


The economic turmoil of the last two years underscores the increasing need for business owners to take appropriate steps to maximize their directors and officers (D&O) liability insurance. Due in part to the collapse of the U.S. credit market back in 2008 and subsequent claims that are still occurring, directors and officers will continue to face an increase in legal entanglements, including:
  • Bankruptcy litigation
  • Shareholder claims
  • Securities class actions
  • Regulatory investigations and suits, and
  • Criminal investigations and prosecutions
Complicating matters even further, high-profile cases have highlighted the mismanagement that goes on at companies and increased regulation and scrutiny by regulatory agencies, such as the SEC has made insurers re-examine their D&O product line, with many implementing tighter underwriting terms and more competitive pricing.
In light of these developments, it is even more important now for a firm to have a world-class D&O insurance program to help see it through worst-case scenarios.
D&O Protects against losses due to accusations of "wrongful acts"
Most D&O policies broadly insure against losses arising out of "wrongful acts" committed by a corporation, its directors and officers, and other high-ranking employees. Typically, D&O policies broadly define "wrongful acts" as "any act, error, misstatement or omissions, neglect or breach of duty" committed by the directors or officers while serving in that capacity.
Moreover, D&O insurance policies function as "litigation insurance," in that they advance legal fees and costs for defending claims against directors and officers. For these reasons, an effective D&O insurance program is a crucial component to effective risk management in the face of increased scrutiny from courts, shareholders, and government regulators.
It's also important that a company understands some of the exclusions that fall under a D&O policy, including one which coverage has been excluded when a regulatory agency or statutory receiver, such as the FDIC, sues a former director or officer. However, most courts have held that the exclusion does not apply in these situations because the exclusion is designed and intended to prevent collusive lawsuits between insureds. Be sure to discuss this with a professional insurance advisor.
In addition, some insurers have also asserted that the "insured vs. insured" exclusion precludes coverage for claims brought by a bankruptcy trustee or a creditors' committee against directors and officers on behalf of the corporation. According to the Administrative Office for the U.S. Courts, business bankruptcy filings remained high in the year ending March 31, 2010, totaling 61,148 compared to 49,091 in the year prior. Given the risks of these arguments, one approach might be an exception (or a "carve-out") to the "insured vs. insured" exclusion for suits brought by a bankruptcy trustee or creditor.
The best bet when it comes to D&O coverage is to be sure that a professional designs a program that meets the company's needs and that the plan, its coverages and exclusions are thoroughly explained.
James A. Laduke is an Insurance Agent for Axis Insurance which specializes in Errors and Omissions Insurance throughout the United States.


Article Source: http://EzineArticles.com/7507871